Evaluation and Research

Research is essential for decision-making and driving key operational tasks for all types of organizations. We conduct qualitative and quantitative market research, process and analyze data obtained using CAPI, CATI, online panels, focus groups etc. As a result of a research study, companies and organizations can understand their customers’ preferences, measure the response to marketing campaigns, fine-tune value proposition and create a unique customer experience.

We assess markets from various angles (size, dynamics, conditions, competitors) by means of desk research, statistical analysis, expert interviews, and other market research instruments. In most of the countries, we have our own research branches, a network of interviewers and own focus-group rooms equipped with all necessary means for video recording and observation.

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